NAME: “Pobjeda” Pumps and Filters Factory DD Tešanj, with full liability
LEGAL STATUS: Joint-Stock-Company with full liability
OWNERSHIP: 100% private property
ADDRESS: Tesanj, Bukva bb, Bosnia & Herzegovina
NUMBER OF EMPLOYEES: 280
SECTOR: Metal, Automotive parts
“Pobjeda” is an ISO 9001 registered manufacturer of oil and water pumps for cars, trucks, tractors, industrial and other engines. It was one of the leading manufacturers of these products in the former Yugoslavia, supplying to such demanding customers such as Daimler Benz in Germany. Pobjeda was an OEM supplier to Daimler Benz, supplying oil and water pumps that were fitted on new Mercedes truck engines. It was also an OEM pump supplier to MAN Germany, IVECO Italy, TAM Slovenia, IMR Yugoslavia etc.</div>
Pobjeda’s primary markets are outside Bosnia & Herzegovina (BiH). At present the firm’s automotive pumps are sold in the after-market. The firm’s current marketing strategy is to meet the needs of after-markets in Western Europe, Middle East and Africa while it builds up its market position as an OEM to engine manufacturers. Currently it produces after-market pumps for about 130 different engine models, including pumps for Mercedes-Benz, IVECO, Deutz, M.A.N. and Perkins engines. Current key customers are automotive parts distributors from Germany, Egypt, Turkey, UAE, South Africa, Slovenia and Italy. Growing markets include producers of tractors and trucks in former Yugoslav republics. Although automotive oil and water pumps are its main products, the firm is also producing and exporting hydraulic pumps and other precision components.
Highly skilled labor force, with significant experience in meeting requirements of the automotive industry.
Access to container terminals for ocean shipping at Rijeka and Koper is enabled via existing highway, at a distance of 600 kilometers. Container handling facilities at the port of Ploce is expected to reduce the distance to 350 kilometers in the near future.
Facilities located on 38,063 square meters of developed industrial land.
Although at present most of the customers in the export market are major automotive parts distributors, demand for several other products is also growing. These include rotary compressor parts, hydraulic system components etc.
Most recently Germany is the firm’s top market. In this market Pobjeda supplies parts distributors, as well as automotive pump manufacturers with pump part The firm expects its business with OEM supplier in Germany to grow in future.